Digital Marketing Specialist

Blue Leaf Corporate Solutions Pvt Ltd

Job Title: Digital Marketing Specialist/Manager/Coordinator

Job Summary:

The Digital Marketing professional is responsible for developing and executing online marketing strategies to drive brand awareness, customer engagement, and revenue growth. They use various digital channels and tools to create and optimize campaigns, analyze data, and stay up-to-date with industry trends.

Responsibilities:

Digital Strategy Development: Develop and execute comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, and sales growth.

Content Creation and Management: Create and manage content for various digital channels, including website, social media, email marketing, blogs, and more.

Search Engine Optimization (SEO): Optimize website content and structure to improve organic search rankings and increase visibility on search engines like Google.

Social Media Marketing: Manage and optimize social media profiles and campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

Email Marketing: Plan, create, and execute email marketing campaigns to engage with subscribers and nurture leads.

Pay-Per-Click (PPC) Advertising: Manage paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising platforms.

Analytics and Data Analysis: Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics to assess the effectiveness of campaigns and make data-driven decisions.

Conversion Rate Optimization (CRO): Continuously optimize websites and landing pages to improve conversion rates and user experience.

A/B Testing: Conduct A/B tests to experiment with different marketing strategies and determine which ones yield the best results.

Budget Management: Manage the digital marketing budget effectively, allocating resources to the most profitable channels and campaigns.

Competitor Analysis: Monitor competitors' digital marketing activities and identify opportunities.

Experience : 5 - 10 Years

No. of Openings : 3

Education : Any Bachelor Degree

Role : Digital Marketing Specialist

Industry Type : Hotel / Restaurant / Hospitality

Gender : [ Male / Female ]

Job Country : India