Digital Marketing Officer

digital marketing specialist

this is a broad role responsible for a company's entire online footprint. they manage multiple channels to move a customer from stranger to buyer.

core responsibilities:

search engine optimization (seo): improving website ranking on google to drive organic (free) traffic.

pay-per-click (ppc): managing paid ad budgets on google ads and bing to capture high-intent leads.

email marketing: designing automated drip campaigns to nurture leads and retain customers.

content strategy: overseeing blogs, whitepapers, and videos to establish the brand as an authority.

analytics (ga4): tracking user behavior on the website to see which channels are actually making money.

## 2. social media marketing specialist

this role is a deep-dive specialist focused specifically on social platforms (instagram, tiktok, linkedin, x, etc.). their goal is building community and engagement.

core responsibilities:

content creation: filming reels/shorts, designing carousels (often using canva or capcut), and writing catchy captions.

community management: responding to comments/dms and managing the brand’s voice in real-time.

platform strategy: deciding which platforms are worth the time (., focusing on tiktok for gen z vs. linkedin for b2b).

influencer liaison: identifying and reaching out to creators for partnerships and brand deals.

social listening: monitoring trends and hashtags to ensure the brand stays relevant and avoids pr crises.

• Experience

  3 - 4 Years

• No. of Openings

  1

• Education

  Post Graduate (Post Graduate Diploma, M.B.A/PGDM : Marketing)

• Role

  Digital Marketing Officer

• Industry Type

  Manufacturing / Production / Quality

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery