Key Responsibilities:
1. Manage social media accounts: Create and schedule posts across various platforms to engage with the target audience and increase brand visibility.
2. Conduct keyword research: Identify relevant keywords to optimize website content and improve search engine rankings.
3. Create and execute digital marketing campaigns: Develop strategies to drive website traffic, increase lead generation, and boost online sales.
4. Monitor analytics: Track and analyze website and social media performance using tools like Google Analytics to make data-driven decisions.
5. Collaborate with the content team: Work closely with content creators to ensure digital marketing efforts align with overall brand messaging and goals.
Required Skills and Expectations:
- Understanding of social media platforms and best practices for engagement.
- Knowledge of SEO techniques and tools for keyword research and website optimization.
- Strong communication skills to interact with team members and engage with online audiences effectively.
- Ability to analyze data and draw insights to improve digital marketing strategies.
- Familiarity with digital marketing trends and willingness to stay updated on industry developments.