Customer Data Platform (CDP) Specialist

Bluglint solutions

we are seeking a highly skilled cdp specialist to join our digital transformation team. the ideal candidate will have strong hands-on experience with customer data platforms (cdps), real-time data pipelines, and ai-driven marketing strategies. you will drive data-driven decision-making and enable hyper-personalized marketing at scale.

key responsibilities

customer data ingestion: design and implement strategies to unify data from multiple sources (crm, web, mobile, social, pos, etc.) into a single cdp.

data pipelines: build and maintain real-time streaming pipelines using azure data factory, databricks, kafka, etc.

cdp implementation: design and deploy composable cdps leveraging snowflake, databricks, and modern data platforms.

ai/ml models: develop and operationalize predictive models for:

customer segmentation (behavioral, demographic, predictive)

clv (customer lifetime value) estimation

churn prediction & retention modeling

campaign attribution and roi analysis

sentiment/intent analysis using nlp

next best action (nba) models for personalized recommendations

genai applications: apply genai for:

automated chatbots

content generation & personalization

synthetic data generation for testing

real-time decisioning: integrate with ad platforms (google ads, meta, etc.) for dynamic campaign execution.

monitoring & optimization: continuously tune models, pipelines, and ensure high-quality, real-time data.

cross-functional collaboration: work closely with marketing, product, data engineering, and analytics teams.

qualifications

5+ years of hands-on experience in cdp implementation and marketing analytics.

strong expertise in at least one cdp tool (., hightouch, segment, mparticle, treasure data, amperity, simon data, salesforce cdp).

proficiency in python, sql, and ml frameworks (scikit-learn, tensorflow, pytorch).

experience with cloud platforms – azure data factory, databricks, synapse, snowflake.

hands-on with nlp libraries (spacy, nltk, transformers).

familiarity with mlops and model monitoring pipelines.

strong understanding of marketing funnels, attribution models, and retention strategies.

excellent communication, analytical, and stakeholder management skills.

preferred skills

prior experience in b2c / d2c industries (retail, e-commerce, travel & hospitality).

exposure to high-scale personalization and customer engagement platforms.

additional information

work mode: onsite – hyderabad (no hybrid/remote)

working days: 5 days a week

relocation support: open for candidates willing to relocate

• Experience

  5 - 10 Years

• No. of Openings

  5

• Education

  B.C.A, B.Tech, M.Tech [Other]

• Role

  Customer Data Platform (CDP) Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  hyderabad