Key Responsibilities:
Discussing the client's core message and target audience. Interpret creative briefs to develop and produce creative concepts through execution on assigned brands.
Understanding the message the client is seeking to express and translating this into written content
Brainstorming visual and copy ideas with other members of the creative team
Writing and presenting a few options to clients/agency; original content for a range of corporate marketing and communications materials., keeping in mind that the copy should be used to engage the reader
Persuasion: Write persuasively and in some cases, defend their creative choices.
Research and understand the client's needs and target audiences, through online searches, reviews of existing research, discussion with client
Adhering to the tone-of-voice requested by the client
Working with the art director (based in Dubai) to devise creative strategies
Skill Set:
Excellent Language Proficiency and be highly creative and imaginative
Team player with good written and interpersonal skills
The ability to work to strict deadlines and under pressure, without compromising on work quality
Have an eye for detail
Have an interest in new advertising trends and techniques.
Be skilled in writing clear, concise and grammatically correct copy
Understand the different language styles that appeal to various target markets
Significant experience in writing strong, succinct copy that is grammatically correct
Stay updated on style guidelines & brand voice for consistency in messaging
Additional Skills:
Social media or content marketing experience a plus
Proofreading experience and familiarity with standard style guides a plus
Experience working with content management systems, WordPress, etc.
Experience : 2 - 4 Years
No. of Openings : 1
Education : B.C.A
Role : Copywriter
Industry Type : Advertising / MR / PR / Events
Gender : [ Male / Female ]
Job Country : India