• Research about the brand, competition, and category and create a communication plan for the brand in line with the brand values.
• Ensure consistent brand voice across all brand channels and pieces of communication.
• Understand the platform for communication and create copy that works for the platform. Measure content for performance and conversion.
• Monitor web traffic and engagement (. conversions and bounce rates) basis content created.
• Coordinate and collaborate with marketing and design teams to ensure high quality output.
• Follow industry-related news and generate ideas around trending topics.
• Review and update published content as needed, identify gaps and make recommendations accordingly.