3–4 years of relevant experience in copywriting within digital marketing.
strong exposure to creating content across various digital formats.
key skills & expertise:
content strategy & copywriting: ability to conceptualize, plan, and execute strong content strategies.
campaign planning: must independently plan and execute end-to-end campaign strategies, along with creating aligned content plans and content calendars.
digital-first copy: experience in writing social media captions (static, carousel, video), vo scripts, ad copies, campaign lines, etc.
industry knowledge: experience in the fitness, wellness, or supplements industry is a strong plus.
creativity & innovation: ability to think innovatively and craft impactful, audience-focused communication.
collaboration: should work well with creative and strategy teams while maintaining consistent brand tonality.
desired profile:
self-motivated and proactive.
excellent communication and storytelling skills.
detail-oriented with a balance of creativity and strategic thinking.