3–4 years of relevant experience in copywriting within digital marketing.
Strong exposure to creating content across various digital formats.
Key Skills & Expertise:
Content Strategy & Copywriting: Ability to conceptualize, plan, and execute strong content strategies.
Campaign Planning: Must independently plan and execute end-to-end campaign strategies, along with creating aligned content plans and content calendars.
Digital-First Copy: Experience in writing social media captions (static, carousel, video), VO scripts, ad copies, campaign lines, etc.
Industry Knowledge: Experience in the fitness, wellness, or supplements industry is a strong plus.
Creativity & Innovation: Ability to think innovatively and craft impactful, audience-focused communication.
Collaboration: Should work well with creative and strategy teams while maintaining consistent brand tonality.
Desired Profile:
Self-motivated and proactive.
Excellent communication and storytelling skills.
Detail-oriented with a balance of creativity and strategic thinking.