Role & responsibilities- Develop creative and original copy that aligns with the brand identity and resonates with our target audience.- Write clear, concise, and compelling copy for various marketing collateral, including print and digital materials.- Collaborate with designers, marketers, and other team members to brainstorm ideas and develop content strategies.- Conduct thorough research on industry trends, market insights, and competitor analysis to inform content development.- Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.- Optimize content for SEO to improve search engine rankings and drive organic traffic.- Stay up-to-date with emerging trends, technologies, and best practices in copywriting and digital marketing.- Stay up-to-date with the latest social media trends, viral content, and industry best practices- Monitor and engage with our online community through comments messages, and feedback- Assist with other content-related tasks and projects as needed.