roles & responsibilities
• conduct in-depth research on industry-related topics using available sources.
• understand the mindset of our target audience and tailor content accordingly.
• demonstrate excellent grammar and writing skills with a keen eye for detail.
• craft engaging and error-free content for multiple platforms, including website, email marketing, product descriptions, videos, blogs, email copies, whatsapp copies, youtube scripts, and more.
• apply search engine optimization (seo) strategies to enhance the online visibility of our website in search results.
• provide feedback and guidance to junior writers, assisting them in improving their writing skills and meeting quality standards.
• edit and proofread articles written by junior writers, ensuring accuracy, clarity, and adherence to style guidelines.
• collaborate with cross-functional teams to brainstorm ideas, develop content strategies, and maintain consistent messaging across all platforms.
• stay updated with industry trends, emerging technologies, and best practices in content writing and digital marketing.
• monitor and analyze the performance of content to identify areas for improvement and optimize content for maximum impact.
• maintain a strong understanding of the company’s brand voice, values, and target audience to ensure consistency in all written materials
skills required
• an impeccable grasp of the english language, including idioms and current trends in slang and expressions.
• ability to work independently with minimal supervision.
• strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
• ability to handle multiple projects with different objectives simultaneously.
• strict adherence to style guides and publication policies.
• effective time management skills, including prioritizing, scheduling, and adapting as necessary.
• proficiency with computers and writing programs such as google docs, ms-office