Content Strategist

SMS Consultancy Pvt Ltd

Content Strategist:

Location: Gurgaon / Odisha

Full Time Opportunity

We are looking for a Content Strategists role, who is to develop a content strategy that aligns with and sets out to

achieve the companys goals and objectives.

Responsibilities

He/she crafts content topics/pillars that aims to educate, entertain, inspire, and engage the companys

potential customers.

He / She focuses on top-level content planning over execution. He/she is the brain of content creation,

curation, planning, and research.

The goal of a Content Strategist is to drive inbound traffic into the website and convince the reader into

taking a profitable business action, strategizing the input of relevant and useful content.

As the key person in charge of the content strategy in Euro News, the Content Strategist oversees and

strategize the content pillars and sub pillars for audiences at all stages of the consumer journey.

He/she must be familiar with the different types of customer personas the company is targeting. The

Content Strategist collects information, does intensive research and analysis on the consumers thoughts

and pain points towards the brand.

Armed with this information, a Content Strategist then develops the brands content strategy to engage

and convert new and existing audiences.

Conduct intensive research to gain an in-depth understanding of all buyer personas.

Plan on the editorial calendar and proposition of content.

Work with the Content team & creative teams, and writers to execute the strategy. Oversee the writing

tone and style guide for all content. Develop content governance guidelines and ensure they are met.

Conduct content audit on a periodical basis.

Track and measure content ROI.

Ensure that the content strategy achieves the business objectives.

Requirements and skills

Bachelor's degree in graphic arts, design, communications, or related field

3-5 years of experience in Strategy designing in Content side essentially.

Experience : 5 - 10 Years

No. of Openings : 5

Education : Professional Degree, Any Bachelor Degree, B.B.A, B.Sc, B.Tech/B.E, M.Tech, Ph.D/Doctorate

Role : Content Strategist

Industry Type : Editors / Journalism / Content

Gender : [ Male / Female ]

Job Country : India