Chief Marketing Officer

Yoova Food Stuff

Key Responsibilities:

Marketing Strategy:

Develop comprehensive marketing plans to support business objectives and brand growth.

Conduct market research and competitor analysis to identify trends and opportunities.

Define target audiences and segments and develop tailored marketing strategies for each.

Collaborate with cross-functional teams to align marketing efforts with product development, sales, and operations.

Brand Management:

Define and articulate the SaladO brand identity, positioning, and value proposition.

Develop brand guidelines and ensure consistent brand messaging across all channels and touchpoints.

Manage brand assets, including logos, visuals, and content, to maintain brand integrity and consistency.

Digital Marketing:

Oversee digital marketing initiatives, including website management, SEO, SEM, social media, email marketing, and online advertising.

Develop and execute digital campaigns to drive website traffic, generate leads, and increase online engagement.

Monitor and analyze digital marketing metrics and KPIs to measure performance and optimize campaigns.

Content Strategy:

Develop content marketing strategies to engage and educate target audiences.

Create compelling content across various channels, including blog posts, articles, videos, infographics, and social media posts.

Ensure content is aligned with brand messaging and resonates with the target audience's interests and needs.

Public Relations and Communications:

Build and maintain relationships with media outlets, influencers, and industry partners.

Develop PR campaigns and media strategies to generate positive coverage and enhance brand visibility.

Draft press releases, articles, and other communications materials to share company news and initiatives.

Customer Engagement:

Develop customer engagement strategies to foster loyalty and advocacy.

Implement customer feedback mechanisms and gather insights to inform marketing decisions and product improvements.

• Experience5 - 10 Years
• No. of Openings1
• EducationAny Bachelor Degree, Any Master Degree
• RoleChief Marketing Officer
• Industry TypeFMCG / Food / Beverages
• Gender[ Male / Female ]
• Job CountryIndia