role purpose
the business development manager is a field-focused marketing and sales professional responsible for directly engaging with schools, institutions, communities, and students to generate leads and convert enrollments. , the business development manager ensures daily outreach and sales activities are executed effectively to meet targets.
key responsibilities
1. target execution & accountability
• achieve individual daily, weekly, and monthly targets as set by the team head in alignment with your goals.
• collaborate with the team to ensure overall target achievement.
• maintain a consistent presence in the field to meet outreach and conversion goals.
2. school & institutional outreach (b2b)
• visit schools, colleges, and educational institutions to present programs and secure participation in outreach events.
• assist in organizing seminars, career guidance workshops, and promotional activities within institutions.
3. direct student & parent engagement (b2c)
• conduct one-on-one or small-group presentations to students and parents.
• collect and follow up on leads from events, referrals, and inquiries.
• support in converting prospective leads into enrollments through persuasive communication.
4. marketing campaign implementation
• execute assigned marketing campaigns (roadshows, exhibitions, print, and social media promotions).
• distribute promotional materials in target locations to ensure brand visibility.
5. reporting & coordination
• submit daily activity updates (school visits, leads generated, conversions achieved) to the team head.
• provide feedback from the field to improve campaign effectiveness.
performance metrics (kpis)
• leads generated – number of quality leads from field activities.
• conversion rate – % of leads converted into enrollments.
• target achievement – monthly and quarterly target completion.
• institution visits – number of school/college visits per week.
skills & competencies
• strong interpersonal and communication skills.
• field sales and marketing experience preferred.
• ability to work independently and in a team.
• energetic, persuasive, and goal-driven.
• willingness to travel extensively.
qualifications
• any bachelor’s degree .
• 0–3 years of experience in sales, marketing, or business development.
• fluency in local language and english.
career ladder
• business development manager → business head → regional head
compensation & incentives
• fixed salary – based on experience.
• performance incentives – for individual conversions and outreach achievements.
• special bonuses – for surpassing monthly targets or securing high-value institutional deals.
Experience
0 - 3 Years
No. of Openings
50
Education
B.A, B.C.A, B.B.A, B.Com, Bachelor of Hotel Management, B.Sc, B.E, B.Tech, LLB, Any Bachelor Degree
Role
Business Development Manager
Industry Type
Call Centre / BPO / KPO / ITES / LPO
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Bio Arcade, Layam Rd, near Maharaja's College ground & Kalyan Silks, Ernakulam South, Kochi