Researching: Conducting market research and analyzing data to identify trends, insights, and information
Creating strategies: Developing brand strategies and communication plans to position the brand for growth
Managing projects: Managing projects through various stages of development, including product launches and promotional events
Managing budgets: Managing budgets to support branding efforts, and adhering to established budgets, estimates, and performance indicators
Communicating: Communicating with marketing teams to ensure brand alignment, and maintaining relationships with company stakeholders
Designing: Designing and supervising content such as press releases, artwork, print and digital media
Analyzing competitors: Analyzing brands of competitors, consumer trends, and shopping behaviors
Measuring success: Measuring success and producing reports on how a campaign did
Maintaining partnerships: Maintaining and growing the brand's affiliations and partnerships