researching: conducting market research and analyzing data to identify trends, insights, and information
creating strategies: developing brand strategies and communication plans to position the brand for growth
managing projects: managing projects through various stages of development, including product launches and promotional events
managing budgets: managing budgets to support branding efforts, and adhering to established budgets, estimates, and performance indicators
communicating: communicating with marketing teams to ensure brand alignment, and maintaining relationships with company stakeholders
designing: designing and supervising content such as press releases, artwork, print and digital media
analyzing competitors: analyzing brands of competitors, consumer trends, and shopping behaviors
measuring success: measuring success and producing reports on how a campaign did
maintaining partnerships: maintaining and growing the brand's affiliations and partnerships