Responsibilities
• Campaign Management and Optimization
• Hands on experience with partnership closures, Return on Ad Spent optimisation, Campaign’s execution
• Advertiser Performance Management and rapport building.
• Acquire new partners to grow the affiliate scheme
• Analyse campaign activity to ensure affiliates deliver the best ROI
• Create various reports for internal stakeholders as well as vendors
• Initiate new campaign ideas, incentives and bonuses for the affiliate scheme
• Work with Vendors and execute vendor billing
• Ensure timely and accurate invoicing by affiliates
• Research on industry & competitor trends to apply best practices
• Publisher Management and Monitoring performance and delivery.
• Selecting Right Publisher to accomplish campaigns and add more Publishers for campaign consistency
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.