- Conduct research to identify new market trends, customer preferences, and competitor strategies in the tea industry.
- Analyze sales and marketing data to inform campaign planning and product positioning.
- Develop and execute marketing strategies to enhance brand visibility and promote the foundation's tea products.
- Organize promotional campaigns, exhibitions, trade fairs, and sampling events to boost consumer engagement.
- Manage social media platforms and create content to promote products and social impact initiatives.
- Execute email marketing campaigns, search engine optimization (SEO), and online advertising.
- Identify and approach potential distributors, retailers, and bulk buyers.
- Generate qualified leads and support the sales team with follow-ups and conversions.
- Establish partnerships with cafes, organic stores, and wellness brands to expand market reach.
- Work with NGOs, cooperatives, and tribal welfare organizations to amplify the foundations mission.
- Design and distribute marketing materials such as brochures, leaflets, and point-of-sale displays.
- Ensure effective in-store branding and merchandising at retail touchpoints.
- Interact with customers to understand feedback, preferences, and areas of improvement.
- Build and maintain strong customer relationships to enhance loyalty.
- Plan and execute seasonal or thematic marketing campaigns aligned with the foundations social and environmental goals.
- Track campaign effectiveness and optimize future initiatives based on performance.
- Maintain records of marketing activities and prepare regular performance reports.
- Coordinate with internal teams including production, sales, and design for seamless execution of strategies.
- Highlight and promote the role of tea-growing tribal communities in the production process.
- Use storytelling and ethical branding to connect customers with the foundations social mission.
Experience
0 - 3 Years
No. of Openings
1
Education
B.A, B.B.A, B.Com, M.A, M.B.A/PGDM, M.Com
Role
Marketing Executive
Industry Type
FMCG / Food / Beverages
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.