- Assist in developing and executing multi-channel marketing campaigns (print, social media, email, events) to raise patient awareness and promote services
- Support campaign planning and logistics, coordinate with internal teams and vendors, and ensure timely execution
- Monitor campaign ., web traffic, conversion rates, social engagementand generate reports with actionable insights .
- Create and curate content (blogs, patient education materials, brochures, presentations) explaining eye-care treatments, procedures, and hospital services
- Coordinate with design/content teams to maintain consistent brand identity across all patient touchpoints
- Manage social media presence: schedule posts, engage with followers, and track performance metrics
- Conduct market research, analyze eye-care trends, competitor activities, and patient feedback to identify new growth opportunities
- Gather and interpret data, preparing reports on marketing and sales metrics to support decision-making
- Assist in planning and executing events like eye-health camps, hospital open days, webinars, and participation in community health initiatives .
- Coordinate logistics, materials, and collaborations with healthcare professionals, ensuring smooth delivery and follow-up.
- Maintain organized records of all marketing activities, budgets, and timelines
- Provide administrative support: meeting coordination, vendor liaisons, and general marketing operations
- Review all marketing materials to ensure alignment with healthcare regulations, patient privacy laws, and ASG brand standards
- Implement quality checks for content accuracyespecially for medical informationbefore distribution
Experience
1 - 4 Years
No. of Openings
1
Education
B.A, B.B.A, B.Com, M.A, M.B.A/PGDM
Role
Direct Marketing Associate
Industry Type
Hospitals / Medical / Healthcare Equipments
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.