Social Media Optimization Jobs in India

We are seeking a Social Media Expert with 3 to 5 years of experience to develop and manage our social media presence, creating engaging content that drives audience interaction.

As a Social Media Executive, you will play a vital role in enhancing our online presence and engaging with our audience across various platforms. Your main tasks will include:- **Content Creation**: Develop engaging and original content tailored for different social media platforms, ensuring that it aligns with our brand voice and goals.- **Social Media Management**: Oversee daily management of social media accounts, including scheduling posts, responding to comments, and interacting with followers to foster a strong community.- **Analytics Monitoring**: Track social media performance using analytics tools to measure engagement, reach, and growth, and provide reports that inform future strategies.- **Campaign Coordination**: Assist in creating and executing social media campaigns that promote our products and services, aiming to increase brand awareness and customer engagement.- **Trend Research**: Stay updated on social media trends, best practices, and platform updates to keep our strategies fresh and relevant.To be successful in this role, you should have 1 to 2 years of experience in social media management or digital marketing. Strong communication skills are essential, as is an ability to create content that resonates with our target audience. You should also be familiar with various social media platforms and their analytics tools. A good understanding of marketing principles and the ability to work collaboratively in a team are important for achieving our social media objectives.

Job Description - Digital Marketing ExecutiveCompany: Sharas Venture Private Limited (Graciss Menstrual Care)Location: Coimbatore, Tamil NaduDepartment: MarketingReports To: Marketing Manager / FounderAbout the RoleWe are looking for a creative, data-driven, and performance-oriented Digital Marketing Executive to strengthen the online presence of Graciss Menstrual Care. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing social media, generating leads, improving website traffic, and driving online sales across D2C and marketplace channels.Key ResponsibilitiesDigital MarketingPlan, execute, and optimize digital marketing campaigns.Generate leads and drive online sales through paid and organic channels.Improve website traffic, customer engagement, and conversion rates.Monitor campaign performance and optimize ROI.Social Media ManagementManage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.Create and schedule engaging content, reels, and campaigns.Monitor audience engagement and respond to customer interactions.Increase followers, reach, and brand awareness.Performance MarketingManage Meta (Facebook & Instagram) Ads.Manage Google Ads (Search, Display, Shopping & YouTube).Optimize campaigns based on CPC, CTR, CPA, and ROAS.Conduct A/B testing for creatives and landing pages.SEO & Website ManagementImprove website SEO and organic search rankings.Optimize website content and landing pages.Coordinate with developers for website improvements.Monitor website performance using Google Analytics and Search Console.Content MarketingCoordinate blogs, product pages, email campaigns, and promotional content.Support product launches and seasonal campaigns.Collaborate with graphic designers and content creators.Maintain brand consistency across all digital channels.E-commerce MarketingDrive traffic and sales for Shopify, Amazon, Flipkart, and Meesho.Plan marketplace promotional campaigns.Coordinate with the E-commerce team to improve product visibility.Monitor marketplace advertising performance.Analytics & ReportingTrack campaign performance and prepare daily, weekly, and monthly reports.Analyze website traffic, customer behavior, and sales performance.Provide actionable insights to improve marketing effectiveness.Monitor marketing budgets and ROI.QualificationsBachelor's Degree in Marketing, Business Administration, Commerce, Mass Communication, or a related field.MBA (Marketing) or Digital Marketing Certification is preferred.2-5 years of experience in Digital Marketing, preferably in FMCG, D2C, Consumer Goods, Healthcare, or E-commerce.Required SkillsTechnical SkillsGoogle AdsMeta Ads ManagerSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Google Analytics (GA4)Google Search ConsoleSocial Media MarketingEmail MarketingContent MarketingShopify MarketingMarketplace Advertising (Amazon & Flipkart Ads)Canva or Adobe Creative Suite (Basic)Microsoft ExcelGoogle SheetsMarketing Automation ToolsSoft SkillsCreative ThinkingAnalytical SkillsCommunication SkillsCopywritingProblem SolvingTime ManagementAttention to DetailMultitaskingTeam CollaborationAdaptabilityKey Performance Indicators (KPIs)Website Traffic GrowthLead GenerationOnline Sales RevenueReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion RateSocial Media Engagement & Follower GrowthOrganic Search RankingEmail Campaign PerformanceCampaign ROIBrand Reach & AwarenessTimely Marketing Reports

Job Title: Social Media Posting ExecutiveLocation: Siliguri (On-Site)Job Type: Full-TimeWorking Hours: 10:00 AM - 7:00 PM (Monday to Saturday)

Developing comprehensive digital marketing strategiesManaging SEO, SEM, and social media presenceCreating and optimizing content for websites and adsRunning paid campaigns (Google Ads, Meta, YouTube)Tracking, analyzing, and reporting campaign performance

As a Social Media Manager, you will play a key role in enhancing our online presence through strategic social media initiatives. Your primary responsibilities will include:- **Developing Content Strategies**: Create engaging content that aligns with our brand voice and resonates with our target audience, driving interaction and engagement.- **Managing Social Media Accounts**: Oversee various social media platforms to ensure consistent posting and branding, responding to comments and messages in a timely manner.- **Monitoring Trends**: Stay updated on the latest social media trends and tools to keep our content fresh and relevant, adjusting strategies as needed.- **Analyzing Performance**: Track and analyze the performance of social media posts and campaigns, using data to improve future content and engagement strategies.- **Collaborating with Teams**: Work closely with marketing and design teams to coordinate campaigns, ensuring all materials support the overall business goals.To succeed in this role, you should possess strong communication skills, both verbal and written. You should be creative with a keen eye for detail, capable of producing high-quality content. Familiarity with social media analytics tools is essential, as well as an understanding of different social media platforms and their audiences. You should be proactive, organized, and able to manage multiple projects simultaneously. Experience using graphic design tools and a passion for social media trends will be beneficial.

We are looking for a Social Media Specialist with 1 to 2 years of experience to join our team in Mohali. This role requires a creative and organized individual who can effectively engage with our audience across various social media platforms.**Key Responsibilities:**- **Content Creation:** Develop engaging and high-quality content, including graphics, videos, and written posts, tailored for different social media channels. This helps in attracting and retaining followers.- **Social Media Management:** Monitor and manage our social media accounts daily. This includes scheduling posts, responding to comments, and interacting with followers to build a strong online community.- **Campaign Development:** Plan and execute social media campaigns that align with marketing objectives. This involves brainstorming ideas and measuring campaign success through analytics.- **Trend Analysis:** Stay updated on current trends and best practices in social media. By understanding what works, you can optimize our strategy for better audience engagement.- **Performance Reporting:** Analyze social media metrics to assess the effectiveness of content and campaigns. Regular reporting helps to refine strategies and improve future performance.**Required Skills and Expectations:**Candidates should have a Bachelors degree, preferably in a related field. You should possess strong communication and writing skills, with an eye for detail and creativity. Familiarity with social media tools and analytics platforms is important. Ability to work collaboratively in a team and adapt to changing priorities is essential. We expect a proactive attitude towards learning and implementing new strategies to enhance our social media presence.

Role & Responsibilities:Develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives.Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedInMonitor and analyses social media metrics to track success and adjust strategies as neededCollaborate with the creative and marketing teams to ensure social media eff orts align with overall campaign objectivesManage ORMCreate regular social listening reportsup-to-date with industry trends and best practices for social media management and performance marketingSkills RequiredStrong project management skills, with the ability to manage multiple projects and meet deadlines.Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders.Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace.Strong financial management skills, with the ability to manage budgets and ensure financial liquidity.Experience in planning and implementing integrated strategies on brands, driving business value for them.Knowledge of cross-selling client services and identifying opportunities for more business/projects.Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct.Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning.Creative problem-solving attitude and ability to identify and develop PR opportunities.Ability to facilitate effective payment collection from clients to ensure timely payment.Strong understanding of social media platforms, performance marketing, and their algorithms. Execution expertise will be preferred.Knowledge of whatsapp and email marketing.Strong analytical skills and experience with social media metrics.Strong attention to detail and ability to meet tight deadlines.Relevant Information:A Bachelors degree in Marketing, Communications, or related fi eld. Masters degree in communications/ MMs/ MBA is welcome.Minimum 3-5 years of experience in social media management, with a focus on agency work and performance marketing.

Role & Responsibilities: Develop and execute social media strategies for clients, aligning with their overall marketing goals and performance marketing objectives. Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn Monitor and analyse social media metrics to track success and adjust strategies as needed Collaborate with the creative and marketing teams to ensure social media efforts align with overall campaign objectives Manage ORM Create regular social listening reports Stay up-to-date with industry trends and best practices for social media management and performance marketingSkills Required: Strong project management skills, with the ability to manage multiple projects and meet deadlines. Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders. Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace. Strong financial management skills, with the ability to manage budgets and ensure financial liquidity. Experience in planning and implementing integrated strategies on brands, driving business value for them. Knowledge of cross-selling client services and identifying opportunities for more business/projects. Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct. Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning. Creative problem-solving attitude and ability to identify and develop PR opportunities. Ability to facilitate effective payment collection from clients to ensure timely payment. Strong understanding of social media platforms, performance marketing, and their algorithms. Execution expertise will be preferred. Knowledge of whatsapp and email marketing.

Developing and executing e-commerce strategy in alignment with overall business goals.Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes.Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences.

Developing and executing e-commerce strategy in alignment with overall business goals.Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes.Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences.

3-5 years of experience in digital marketing, communication, or a related role.Proven experience of digital marketing techniques and platforms, including socialmedia, email, and content marketing.- Strong understanding of internal communication platforms and best practices.- Ability to work in a fast-paced environment and manage multiple projectssimultaneously.responsibility --Strategic Development:o Collaborate with cross-functional teams to understand business goals andobjectives.Website Management:o Manage and maintain the company's website, ensuring its up to date & accurate.o Implement SEO strategies to improve website visibility & search engine rankings.o Create and publish engaging and relevant content for the website.Social Media Content:o Develop and execute a social media strategy that aligns with the company'soverall marketing plan.o Create and publish engaging and relevant content for the company's social mediachannels.Internal Communication:o Create and publish engaging and relevant content for the company's internalcommunication channels such as newsletters, intranet, and company-wideemails.Event Promotion:o Plan and execute promotional strategies for events, both online and offline.o Leverage digital channels to maximize event reach and attendance.- Marketing Plan:o Collaborate with colleagues on the creation and maintenance of a dynamicmarketing calendar to maximize external and internal communication across allchosen platforms.