Digital Marketing Executive

Gratix Technologies

Types of digital marketing

Commonly used digital marketing techniques include:

social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.

search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.

pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.

mobile marketing - includes app-based, in-game, location-based and SMS marketing.

affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Responsibilities

As a digital marketer, you'll need to:

create and upload copy and images for the organisation's website

write and dispatch email marketing campaigns

provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

design website banners and assist with web visuals

communicate with clients, affiliate networks and affiliate partners

conduct keyword research and web statistics reporting

contribute to social media engagement and brand awareness campaigns

use web analytics software to monitor the performance of client websites and make recommendations for improvement

contribute to company and industry blogs and manage e-communications

assist with paid media, including liaising with digital advertising agencies

develop and integrate content marketing strategies

keep up to date with current digital trends

manage the contact database and assist with lead generation activities

negotiate with media suppliers to achieve

• Experience

  0 - 4 Years

• No. of Openings

  15

• Education

  B.A, Higher Secondary, Professional Degree

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office