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Florican Enterprises,
Job Summary
The Brand Marketing Manager role is responsible for formulating and executing marketing and Branding strategies to ensure the successful launch and brand promotion of the company's offerings. The position requires 3-5 years of experience in (games app) Application Marketing online and offline game publishing, with a deep understanding of the gaming market.
Job Responsibilities
Develop and implement Branding strategies, including market research, target audience analysis, brand positioning, and promotional plans.
Stay informed about industry trends, competitors, and audience demands in the gaming market to inform appropriate marketing strategies.
Plan and organize marketing events, such as trade shows, media activities, and social media promotions, to increase game awareness and sales.
Collaborate with internal teams and partners to ensure the timely and high-quality execution of the game release plan.
Analyze market data and sales trends, provide market insights, and make recommendations to optimize marketing and branding strategies and sales performance.
Manage the marketing budget, ensuring efficient resource allocation and achievement of expected marketing objectives.
Establish and maintain strong relationships with media, communities, and partners to support game brand promotion and marketing activities.
Requirements:
Graduate in any discipline.
Based in Mumbai only.
3-5 years of experience in game application publishing, with a strong understanding of the online and offline marketing.
Excellent communication and coordination skills, able to collaborate effectively with internal teams and external partners.
Leadership skills and team management experience, able to motivate team members and drive successful project implementation.