primary responsibilities:
• customer engagement: continuous engagement with the portfolio customers mapped as per the contact policy, with accurate & complete capture of interaction details.
• call handling as per defined standards.
• accurate resolution for customer queries.
• promoting digital banking services for a superior customer service experience.
• profiling of customers in order to aid right cross-servicing of bank products
• accurate logging and resolution of complaints.
• attrition control of customers.
• regular interactions with the customers and pro-actively assessing customer needs.
• deepening relationship by cross selling 'sticky products' like demat, bill pay, advisory etc.
• ensure portfolio quality of relationship while racing considering eligibility.
• monitor large amount movements and account closure from the deposit accounts.
• ensure retention of customers
• achievement of portfolio parameters: meet the defined objectives of the portfolio managed by the respective vrm
• sales: right cross-sell of products basis profiling and engagement.
• penetration of products across groups.
• sales across all product segments-tpp, assets, cards etc.
• acquiring & grouping of all related ids of the primary id.
• use of triggers to track maturity of fds, movement of casa balances prevent outflow.
• ensure staff are trained on product knowledge and requisite certifications.
• income to be generated at a customer level.
• interaction quality: achieve quality benchmarks defined from time to time.
• complete and accurate capture of call interactions, including profiling thereby aiding relationship management.
• audit and service quality ensure all laid down system and process are followed as stipulated by audit and senior management
• ensure accurate and timely submission of financial transactions & requests.
• adherence to set processes of updating customer interactions in crm next.
• mis – reporting: ensure timely submission