Looking For Marketing Head

Impact HR & KM Solutions

As the Marketing Head, you will be responsible for developing, implementing, and overseeing the entire marketing strategy for [Company Name]. This senior leadership role involves driving brand awareness, customer acquisition, and retention across various channels. You will lead, mentor, and inspire a marketing team, manage budgets, analyze market trends, and ensure all marketing initiatives align with overall business objectives and drive measurable results.

Responsibilities

Marketing Strategy & Planning:

Develop and execute a comprehensive marketing strategy aligned with the company's business goals, sales targets, and brand vision.

Identify target audiences, market opportunities, and competitive landscapes to inform strategic decisions.

Define key marketing objectives, KPIs, and metrics to measure campaign effectiveness and ROI.

Create detailed annual and quarterly marketing plans, including budget allocation and resource management.

Brand Management & Communication:

Oversee all aspects of brand management, ensuring consistency in messaging, tone, and visual identity across all platforms.

Develop compelling brand stories and value propositions that resonate with target customers.

Manage all internal and external communications, public relations, and media relations.

Digital Marketing & Lead Generation:

Lead the development and execution of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and online advertising.

Drive lead generation efforts and optimize conversion funnels.

Utilize data analytics to continuously improve digital campaign performance.

Offline Marketing & Events:

Oversee traditional marketing activities such as print advertising, outdoor media, and direct mail (if applicable).

Plan and execute participation in industry events, trade shows, and conferences to enhance brand visibility and generate leads.

Team Leadership & Development:

Lead, recruit, mentor, and develop a high-performing marketing team.

Foster a collaborative and innovative work environment, encouraging creativity and strategic thinking.

Conduct performance reviews, provide constructive feedback, and identify professional development opportunities for team members.

Market Research & Analysis:

Conduct ongoing market research to understand customer behavior, industry trends, and competitor activities.

Utilize market insights to refine marketing strategies and identify new growth opportunities.

Analyze marketing campaign data to generate actionable insights and optimize future initiatives.

Budget Management:

Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing return on investment.

Track and report on marketing expenditures and campaign costs.

Cross-functional Collaboration:

Collaborate closely with Sales, Product Development, and other departments to ensure marketing efforts support overall business objectives.

Ensure consistent messaging and seamless customer journeys across all touchpoints.

• Experience

  5 - 6 Years

• No. of Openings

  1

• Education

  B.B.A, M.B.A/PGDM

• Role

  Marketing Head

• Industry Type

  Call Centre / BPO / KPO / ITES / LPO

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR Solutions Ravi Chambers Basement, Below Laminate Gallery, Office No 8, Canada Corner