role: techno commercial executive
key responsibility areas (kras) & outcomes
key responsibility area (kra) example outcomes
1 field sales
o territory ownership: minimum
60% of issues to be handled
independently without
escalation to management
o minimum 20 number of plant
and field visits per month
o dealer handling:
2
business development & sales
planning
o next quarter sales plan to be
updated and sent for approval
within last 2 weeks of the
quarter
o weekly and monthly sales
forecasts to be up-to-date on
regular basis
o competitor analysis report to
be prepared once per month
o minimum 3 number of active
leads to be converted per
month / per quarter
o revenue growth target of 30
% per quarter for the
assigned accounts
o new product sales: minimum
3 per quarter
3 reporting
o weekly and monthly status
reports to be sent out on
fridays and last working day
of the month respectively
o updating the management
regarding the competitor
strategy
o highlight sales on weekly basis.
expertise& skill sets / key competency areas (kcas)
mandatory skills desirable skills
o ability to conduct trials successfully o teamwork and collaboration
o outstanding verbal communication
and presentation skills
o ability work without supervision
o in-depth technical knowledge of
company products (after training)
o good man-management
educational qualification:
good in academics
b. sc / m. sc (biochemistry / alcohol / sugar technology) from a
reputed university / institution
experience:
at least 3-4 years experience in the sugar and alcohol industry
minimum 4 months experience in conducting trials,
call for details