Urgent Requirement For Marketing Executive

Impact HR & KM Solutions

Here's a detailed job description for a Marketing Executive, suitable for businesses in Nashik, Maharashtra, India. This role is foundational for implementing marketing strategies and engaging with target audiences.

Job Title: Marketing Executive / Digital Marketing Executive / Marketing Coordinator / Brand Executive

Department: Marketing / Sales & Marketing / Branding

Reports To: Marketing Manager / Sales & Marketing Head / Director

Location: Nashik, Maharashtra, India (This role is primarily office-based, with occasional travel for market research, client meetings, or event participation within Nashik and surrounding areas.)

Job Summary:

We are seeking a creative, enthusiastic, and results-driven Marketing Executive to join our growing team in Nashik. The ideal candidate will play a pivotal role in assisting with the planning, execution, and optimization of our marketing strategies across various channels. This position requires a blend of creative thinking, analytical skills, and a strong understanding of market dynamics to effectively promote our [Specify your company's products/services] and achieve marketing objectives.

Key Responsibilities:

Campaign Management & Execution:

Assist in the development and implementation of integrated marketing campaigns across digital, social media, email, and traditional channels (., print ads, local radio, outdoor advertising).

Manage and update company's social media profiles (., Facebook, Instagram, LinkedIn, YouTube, Twitter), creating engaging content and scheduling posts to build brand presence and community.

Execute email marketing campaigns, including content creation, list segmentation, deployment, and performance tracking.

Coordinate with external agencies, vendors, and partners (., advertising agencies, event organizers, printers, designers) for various marketing activities.

Content Creation & Communication:

Develop compelling and brand-aligned marketing content, including website copy, blog posts, social media updates, press releases, brochures, flyers, presentations, and product descriptions.

Ensure all marketing communications are consistent in tone, message, and visual identity across all platforms.

(Optional, if applicable): Basic graphic design skills using tools like Canva, Adobe Spark, or familiarity with Adobe Photoshop/Illustrator for creating engaging marketing visuals.

Digital Marketing Support (if applicable):

Assist with Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and content optimization.

Support Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns (., Google Ads, social media advertising) by monitoring performance, preparing reports, and suggesting optimizations.

Monitor website traffic and user behavior using analytics tools like Google Analytics, providing insights for improvement.

Market Research & Analysis:

Conduct market research to identify target audiences, understand consumer behavior, analyze competitive landscape, and spot emerging trends in the [Specify your industry] sector.

Collect and analyze data on campaign performance, marketing ROI, and customer engagement to derive actionable insights and recommend improvements.

Keep abreast of industry developments, competitor activities, and best practices in marketing.

Brand Promotion & Events:

Assist in planning, organizing, and coordinating company participation in local events, exhibitions, trade shows, seminars, and promotional activities.

Ensure consistent brand representation across all marketing materials and touchpoints.

Manage the inventory of promotional materials, merchandise, and marketing collateral.

Reporting & Budget Management:

Track and report on the performance of various marketing campaigns against established KPIs (Key Performance Indicators).

Assist the Marketing Manager in managing the marketing budget, tracking expenses, and ensuring cost-effective utilization of resources.

• Experience

  8 - 10 Years

• No. of Openings

  1

• Education

  B.E, Post Graduate Diploma, M.B.A/PGDM

• Role

  Marketing Executive

• Industry Type

  Engineering / Cement / Metals

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR Services Ravi Chambers Basement, Below Laminate Gallery, Office No 8, Canada Corner