Team Lead - Lead Generation

Arrow Point Management Services

Job duties:

Demand Generation Strategy and Execution

1. Develop and implement comprehensive demand generation strategies, focusing on creating and executing multi-channel campaigns that drive brand awareness, engagement, and lead generation.

2. Identify and leverage the most effective digital marketing channels, including email, social media, search engine marketing (SEM), search engine optimization (SEO), and content marketing, to reach target audiences.

3. Collaborate with the content, design, and product teams to create compelling campaign assets and messaging that align with the brand strategy and effectively communicate the value of Hexnode's platform.

4. Continuously optimize campaigns through data-driven analysis, testing, and iteration to maximize their effectiveness and improve return on investment (ROI).

Lead Management and Sales Enablement

1. Develop processes for capturing, scoring, and nurturing leads generated through demand generation campaigns, ensuring a smooth handoff to the sales team.

2. Collaborate with the sales team to identify target customer segments, create targeted demand generation campaigns, and provide ongoing support to help them effectively communicate the value of Hexnode's platform.

3. Analyze lead quality and conversion rates to optimize campaigns and improve sales pipeline health.

4. Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively engage with leads and close deals.

Performance Measurement and Reporting

1. Establish and track key performance indicators (KPIs) for demand generation initiatives, using these metrics to assess the success of campaigns and make data-driven decisions for future strategies.

2. Regularly report on campaign performance to internal stakeholders, highlighting successes, learnings, and areas for improvement.

3. Collaborate with the analytics team to gather insights on campaign performance and use these findings to i

Experience : 3 - 8 Years

No. of Openings : 10

Education : Any Bachelor Degree

Role : Lead Generation Manager

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India