Job Summary:
We are looking for a highly motivated Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be passionate about all things marketing and technology, with a strong grasp of current marketing tools and strategies.
Key Responsibilities:
Develop and implement digital marketing campaigns across various channels including SEO, SEM, email, social media, and display advertising.
Create engaging content for websites, blogs, email campaigns, and social media.
Manage the companys website, ensuring content is up to date and optimized for search engines.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Conduct keyword research and web statistics reporting.
Identify trends and insights, and optimize spend and performance based on insights.
Collaborate with internal teams to create landing pages and optimize user experience.
Stay up to date with the latest trends and best practices in online marketing and measurement.
Requirements:
Bachelors degree in Marketing, Business, Communications, or a related field.
Proven experience as a Digital Marketing Executive or similar role.
Solid knowledge of website and marketing analytics tools (., Google Analytics, SEMrush, Ahrefs).
Experience with marketing software and tools (., CRM, email platforms like Mailchimp, social media scheduling tools).
Familiarity with SEO/SEM, Google Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.