digital marketing executive

FEPL Engineering

Responsibilities:

Strategy and Planning:

Assist in developing and implementing the overall digital marketing strategy.

Stay up-to-date on the latest digital marketing trends and technologies.

Conduct competitor analysis to identify opportunities and challenges.

Content Creation and Management:

Create engaging and informative content for various digital platforms (website, social media, email).

Manage content calendar and ensure timely publication.

Collaborate with designers and web developers to optimize content for different channels.

Social Media Marketing:

Develop and manage social media campaigns to increase brand awareness, engagement, and community growth.

Create and schedule social media content calendars.

Monitor social media conversations and respond to inquiries and comments.

Search Engine Optimization (SEO):

Conduct keyword research to improve website ranking in search engine results pages (SERPs).

Optimize website content for relevant keywords.

Pay-Per-Click (PPC) Advertising:

Manage and optimize PPC campaigns across various platforms (Google Ads, Facebook Ads etc.).

Analyze campaign performance and make data-driven adjustments to improve ROI.

Email Marketing:

Develop and execute email marketing campaigns to nurture leads and drive conversions.

A/B test different email elements to optimize campaign performance.

Analytics and Reporting:

Track and analyze website traffic, social media engagement, and campaign performance using web analytics tools (Google Analytics etc.).

Generate reports and present insights to stakeholders to measure campaign effectiveness.

Experience : 1 - 2 Years

No. of Openings : 2

Education : Any Bachelor Degree

Role : digital marketing executive

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India