responsibilities:
market research (shahada focus): conduct thorough market research to understand consumer behavior, preferences, trends, and competitor activities in shahada and relevant rural/semi-urban areas.
marketing strategy implementation (local adaptation): assist in the development and execution of marketing plans and campaigns, adapting strategies and tactics to resonate with the local audience in shahada.
content creation (localized): develop engaging marketing content (text, images, videos) tailored for local channels and audiences in marathi and hindi.
digital marketing (local reach): manage and optimize our online presence, including social media platforms popular in the region, local search engine optimization (seo), and potentially targeted digital advertising campaigns.
traditional marketing (local engagement): coordinate and execute traditional marketing activities relevant to the shahada market, such as local print advertising, radio spots, community events, and outdoor advertising.
event management (local focus): plan and execute local marketing events, workshops, and promotional activities to engage with the community and generate leads.
public relations (local outreach): build and maintain relationships with local media outlets and community influencers to enhance brand visibility and reputation.
campaign performance analysis: track and analyze the performance of marketing campaigns, providing reports and recommendations for optimization based on local market response.
budget management: assist in managing the marketing budget for local activities, ensuring cost-effectiveness and maximizing roi.
collaboration with sales: work closely with the sales team to align marketing efforts with sales objectives and provide them with necessary marketing materials and support for the shahada region.
vendor management (local): liaise with local marketing vendors and agencies for services such as printing, advertising, and event support.