Responsibilities:
Market Research (Shahada Focus): Conduct thorough market research to understand consumer behavior, preferences, trends, and competitor activities in Shahada and relevant rural/semi-urban areas.
Marketing Strategy Implementation (Local Adaptation): Assist in the development and execution of marketing plans and campaigns, adapting strategies and tactics to resonate with the local audience in Shahada.
Content Creation (Localized): Develop engaging marketing content (text, images, videos) tailored for local channels and audiences in Marathi and Hindi.
Digital Marketing (Local Reach): Manage and optimize our online presence, including social media platforms popular in the region, local search engine optimization (SEO), and potentially targeted digital advertising campaigns.
Traditional Marketing (Local Engagement): Coordinate and execute traditional marketing activities relevant to the Shahada market, such as local print advertising, radio spots, community events, and outdoor advertising.
Event Management (Local Focus): Plan and execute local marketing events, workshops, and promotional activities to engage with the community and generate leads.
Public Relations (Local Outreach): Build and maintain relationships with local media outlets and community influencers to enhance brand visibility and reputation.
Campaign Performance Analysis: Track and analyze the performance of marketing campaigns, providing reports and recommendations for optimization based on local market response.
Budget Management: Assist in managing the marketing budget for local activities, ensuring cost-effectiveness and maximizing ROI.
Collaboration with Sales: Work closely with the sales team to align marketing efforts with sales objectives and provide them with necessary marketing materials and support for the Shahada region.
Vendor Management (Local): Liaise with local marketing vendors and agencies for services such as printing, advertising, and event support.