Digital Marketing Head (Diversity Leadership Role)

Meru Mobility Tech Pvt Ltd

Head - Digital Marketing

Meru, a world-class ride hailing service, was launched in Mumbai in 2007 in association with True North (formerly known as India Value Fund Advisors).

Designation : Head Digital Marketing (Female Candidates Only)

Experience : 8 yrs+ : Location : Mumbai - Andheri East

Job Objective :

- A Digital Marketing professional to develop, implement, track and optimize our digital marketing campaigns across all digital channels, including social media.

- Internet Marketing Specialist, would be responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization for web & app, among others.

- Leading various online promotions and performance campaigns to achieve company's business objective, as well as perform consumer research to discover other ways of reaching customers via the Internet.

- The candidate must be interested for taking an additional role of ORM and online PR

Description :

- Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a best customer program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.

- Accelerate app & web bookings, including programs with established and new e-trailers and strategic partners (key external stakeholders across the app and digital publishing space, and industry experts).

- Lead the thinking for mobile & web platform development : App & Website content, e-commerce partnership and community development, consumer research, marketing and website technology.

- Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.

- Actively partner and collaborate with cross-functional partners including key stakeholders, creative, copy, web and app development.

Experience : 10 - 20 Years

No. of Openings : 1

Education : Any Bachelor Degree

Role : Digital Marketing Head

Industry Type : Hotel / Restaurant / Hospitality

Gender : Female

Job Country : India