key responsibilities:*
1. campaign management:
- oversee the design, content, and execution of advertising campaigns to ensure they meet the target audience's needs and company goals.
- collaborate with clients or leadership to determine project objectives and develop strategic plans to achieve them.
2. marketing oversight:
- manage all marketing campaigns for the company or department, ensuring alignment with overall business objectives.
- brainstorm and develop new campaign ideas, working closely with the sales team and other departments.
3. business development:
- drive business development efforts for the organization, including pitching for new projects and expanding market presence.
- build and maintain relationships with existing and new clients, as well as vendors.
4. vendor management:
- cultivate relationships with existing vendors and identify new vendors across assam and the northeast.
- oversee the booking, maintenance, and expansion of outdoor advertising properties.
5. project supervision:
- direct and supervise advertising activities and staff, ensuring creative and consistent brand-specific campaigns.
- set project goals, monitor progress, and evaluate the impact of campaigns.
6. administrative duties:
- manage the complete responsibility of owned ooh properties from booking to maintenance.
- oversee new property expansion and handle gmc-related tasks.
- follow up on payments and ensure financial tasks are completed efficiently.