Job Title: Marketing Executive / Digital Marketing Executive / Marketing Coordinator
Department: Marketing / Sales & Marketing
Reports To: Marketing Manager / Sales & Marketing Head / Business Head
Location: Nashik, Maharashtra, India (This role is primarily office-based, with occasional travel within Nashik for client meetings, events, or market research).
Job Summary:
We are seeking a creative, results-oriented, and dynamic Marketing Executive to join our growing team in Nashik. The ideal candidate will be responsible for assisting in the planning and execution of various marketing strategies, both digital and traditional, to enhance brand visibility, generate leads, and support sales objectives. This role requires a blend of creativity, analytical thinking, and strong communication skills to effectively promote our products/services in the local market.
Key Responsibilities:
Marketing Strategy Support:
Assist the Marketing Manager in developing and implementing comprehensive marketing plans and campaigns across various channels.
Conduct market research to identify trends, customer needs, and competitor activities relevant to the Nashik market.
Contribute to the development of marketing strategies aligned with business goals.
Content Creation & Management:
Create engaging and high-quality content for various marketing platforms, including social media posts, website content, blogs, email newsletters, press releases, and marketing collateral (brochures, flyers).
Ensure all content is consistent with brand guidelines and optimized for target audiences.
Manage and update website content as needed.
Digital Marketing Execution:
Assist in the execution of digital marketing campaigns across platforms such as social media (Facebook, Instagram, LinkedIn, etc.), search engines (SEO, SEM/Google Ads), and email marketing.
Monitor and manage social media channels, engaging with followers and responding to comments/queries.
Basic knowledge of Google Analytics for website traffic monitoring.
Traditional Marketing & Events:
Support the coordination and execution of traditional marketing activities such as print advertisements, outdoor branding, and local promotional events.
Assist in organizing and participating in trade shows, exhibitions, seminars, and other marketing events in Nashik.
Manage the inventory and distribution of marketing collateral.
Performance Analysis & Reporting:
Track and analyze the performance of marketing campaigns and initiatives using relevant metrics and tools.
Prepare regular reports on campaign effectiveness, lead generation, website traffic, and social media engagement.
Provide insights and recommendations for optimizing future marketing efforts.
Vendor & Agency Coordination:
Liaise with external marketing agencies, graphic designers, printers, and other vendors to ensure timely and quality delivery of marketing materials and services.
Experience
1 - 3 Years
No. of Openings
1
Education
B.B.A, M.B.A/PGDM
Role
Marketing Executive
Industry Type
Engineering / Cement / Metals
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Impact HR Services Ravi Chambers Basement, Below Laminate Gallery, Office No 8, Canada Corner