Role: Digital Marketing Analyst
Experience: 2-3 years
We are searching for a highly creative Digital Marketing Analyst to our Organisation. In this position, you will be responsible for all aspects of our marketing operations.
Performance Marketing and social media-Planning:
• Running campaigns across Facebook, Linked In, and coordinating on overall marketing plan.
• Daily analysis of the Digital marketing activities to ensure high ROI for our services.
• Minimum 2-3 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social media, and email.
• Best Practices knowledge of SEO/SEM/SMO Marketing tactics and guidelines preferred.
• Must have experience with Cost per Click advertising.
• Should be master of basic search Optimization/Search ads and more advanced techniques like search-based retargeting, ad extensions, etc.
• Ability to select keywords, writes compelling ad copy, and optimizes campaigns to meet established ROI goals and conversion metrics.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting in accordance with company goals.
• Plan and execute digital marketing campaigns.
• Monitor and analyse effectiveness of campaigns.
• Geolocation based/Local SEO knowledge