Executive - Digital Marketing ( eCommerce )

Wish Good Ecommerce

We are looking for a dynamic and self-motivated executive Performance Marketing to join our team.

As a Executive Performance Marketing (eCommerce) at Wish Good eCommerce, Coimbatore, you will

Achieve company sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing the cost of acquisition.

Drive paid acquisition marketing across all performance marketing channels, including but not limited to: Ad words, GDN, Social Media Platforms (Facebook, Instagram, YouTube), affiliate, retargeting networks, etc.

Own ROAS from performance marketing, continuously developing experiments/initiatives to improve ROAS, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance

Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV

Track and optimize every step of the marketing funnel in order to optimize unit economics, LTV / CAC ratio, and create a virtuous marketing cycle

Identify, evaluate and select appropriate tools to enhance and automate marketing processes

You will completely own the performance marketing efforts from strategy to execution (with support from a content creation team) to distribute and leverage content assets across channels, and to maintain a consistent brand voice and identity.

Our ideal colleague will be

Someone with deep understanding and expertise in Ad words, GDN, Facebook advertising, Instagram advertising, YouTube advertising, affiliate marketing, retargeting networks, web tracking and attribution with at least 1+ years of digital marketing experience handling performance marketing efforts for a digital-first brand

Someone with the expertise in working with performance marketing tools such as Google Analytics, MailChimp, and/or their equivalent

Having a strong analytical mindset and belief in data-driven

Experience : 1 - 5 Years

No. of Openings : 3

Education : Any Bachelor Degree

Role : Digital Marketing Executive

Industry Type : Consumer Durables / Home appliance

Gender : [ Male / Female ]

Job Country : India