· Creating and planning a variety of PPC campaigns across a range of digital channels.
· Monitor budget and adjust bids to gain better ROI.
· Track KPIs to assess performance and measure CPC and CPA.
· Overseeing existing campaigns and making recommendations on how to optimise them.
· Writing engaging copy for ads.
· Making creative suggestions for ads templates.
· Account management and relationship building with clients.
· Producing detailed analysis and reports of campaigns.
· Setting up Google Ads campaign includes search, display and video campaigns.
· Searching & bidding for keywords and optimizing quality score, CTR and budget for best results.
· Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
· Setting up and optimizing the campaign in Google, Facebook, Twitter & Linkedin for Reach, Website Visits, Catalogue Sales, Event and Lead Generation by creative and engaging Ad copy.
· Generate reports on the overall growth of Digital Marketing and its applications for correction and building a long-term strategy for achieving organization goal.
Experience : 2 - 6 Years
No. of Openings : 1
Education : Professional Degree
Role : Digital Marketing Executive
Industry Type : IT-Hardware & Networking / IT-Software / Software Services
Gender : [ Male / Female ]
Job Country : India
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