major roles & responsibilities
sales & business development
generate leads and actively prospect for new catering business opportunities (., corporate events, weddings, parties).
develop and implement sales strategies to increase revenue and market share in the catering industry.
identify potential clients and establish a sales pipeline for targeting key business sectors.
client relationship management
build and maintain strong relationships with clients, from initial inquiry to event execution.
provide personalized attention to clients to understand their needs, preferences, and budget.
act as the main point of contact for clients, ensuring high levels of satisfaction before, during, and after events.
event coordination & planning
work closely with clients to plan and coordinate event details, such as menu selection, venue layout, catering timelines, and special requests.
liaise with internal teams (chefs, kitchen staff, event planners) to ensure all aspects of the event are well-executed.
ensure that all logistics for catering services are seamlessly managed, including delivery, staffing, and on-site setup.
proposal creation & contract negotiation
create customized proposals for clients, outlining catering services, menu options, pricing, and event details.
negotiate contracts and finalize agreements, including terms, pricing, and services to be provided.
handle revisions and adjustments to proposals based on client feedback and budget.
pricing & budget management
develop pricing structures for catering packages and tailor quotes based on specific client needs.
monitor and control the budget for each event to ensure profitability while maintaining client satisfaction.
offer solutions that meet clients' budgets while maximizing profitability for the catering company.
marketing & promotion
collaborate with marketing teams to create promotional materials (., brochures, website content) and online campaigns.
attend trade shows, exhibitions, and local networking events to increase brand awareness and generate new leads.
promote services through social media, email campaigns, and client referrals to boost visibility and attract new clients.
team leadership & coordination
lead a team of catering staff, including chefs, servers, and event coordinators, ensuring effective communication and a high level of performance.
coordinate with internal departments (kitchen, logistics, event staff) to ensure smooth service delivery.
provide training and guidance to team members to maintain a high standard of service.
customer service & satisfaction
ensure that clients receive exceptional service, handling any issues or concerns promptly and professionally.
gather client feedback post-event to assess satisfaction and make improvements for future events.
anticipate and address client needs, offering suggestions and recommendations based on industry trends.
event execution & on-site management
oversee the on-site execution of catering services during events, ensuring everything runs smoothly (., food quality, staff performance, client satisfaction).
be present on event days to manage logistics, resolve any issues that arise, and ensure that the event is delivered as promised.
ensure health and safety standards are met, including food safety and cleanliness on-site.
reporting & performance analysis
track sales performance and evaluate the success of catering events in terms of revenue and client satisfaction.
prepare regular reports on sales activities, event outcomes, and client feedback to share with management.
analyze market trends and competitor offerings to stay ahead of the curve and adapt the sales approach accordingly.
cross-department collaboration
work closely with the kitchen team to ensure the menu options align with client expectations and dietary requirements.
collaborate with event coordinators to ensure all logistical aspects (., setup, decorations, equipment) are in place for smooth event execution.
coordinate with the marketing department for any promotional efforts that align with the catering services.
upselling & cross-selling
look for opportunities to upsell additional services (., premium menu items, décor, entertainment) to increase event revenue.
cross-sell related services, such as event planning, transportation, or audio-visual setups, to expand catering offerings and enhance client experience.
financial & operational management
ensure events are completed within budget while maintaining quality and client satisfaction.
manage invoices and payments, working with the finance department to ensure timely and accurate billing.
monitor the costs associated with catering, including food, staff, and logistics, to optimize profitability.