responsibilities
• build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• generate edit, publish and share daily content (original text, images, video, or html) that builds meaningful connections and encourages community members to take action
• set up and optimize company pages within each platform to increase the visibility of the company’s social content • moderate all user-generated content in line with the moderation policy for each community
• create editorial calendars and syndication schedules
• continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.
requirements
• proven working experience in the social media marketing or as a digital media specialist
• excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• demonstrable social networking experience and social analytics tools knowledge
• adequate knowledge of web design, web development, cro, and seo
• knowledge of online marketing and a good understanding of major marketing channels
• positive attitude, detail and customer-oriented with good multitasking and organizational ability
• fluency in english
• bs in communications, marketing, business, new media or public relations.