Marketing Analytics Specialist

ADI HR & Consulting

Job Description

About the Role:

We are seeking a highly skilled Marketing Analytics Specialist to join our digital transformation team. The ideal candidate will have hands-on experience with Customer Data Platforms (CDPs) and a deep understanding of customer data ingestion, real-time data pipelines, and AI-driven marketing strategies. You will be responsible for leveraging advanced analytics and machine learning to enable data-driven decision-making and hyper-personalized marketing at scale

Key Responsibilities:

Design and implement end-to-end customer data ingestion strategies from diverse sources (CRM, web, mobile, social, PoS, etc.) into a unified CDP.

Build and maintain real-time streaming data pipelines using tools such as Azure Data Factory, Databricks, Kafka, etc.

Design and implement composable Customer Data Platforms (CDPs) leveraging modern data platforms such as Snowflake, Databricks, and similar technologies.

Develop and deploy AI/ML-driven customer segmentation models (behavioral, demographic, predictive — ., high CLV, churn-risk clusters).

Perform advanced analytics, including:

Customer Lifetime Value (CLV) estimation

Churn prediction and retention modeling

Attribution analysis to evaluate campaign ROI

Sentiment and intent analysis using NLP on social media, chat, and survey data

Next Best Action (NBA) models to dynamically recommend personalized offers, content, or touchpoints across channels.

Propensity model to forecast the likelihood of customer actions such as purchases, upgrades, or churn.

Build and operationalize predictive models and apply GenAI techniques for:

Automated customer service chatbots

Content generation and personalization

Synthetic data generation for simulation and testing

Implement real-time decisioning engines and API-based integrations with advertising platforms (Google Ads, Meta, etc.) for dynamic campaign execution.

Continuously monitor and tune models and pipelines for optimal performance and data freshness.

Collaborate with cross-functional teams including marketing, data engineering, product, and analytics

Qualifications:

Bachelor's or master’s degree in computer science, Data Science, Marketing Analytics, or a related field.

5+ years of experience in CDP implementation and marketing analytics.

Experience with tools like Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon data, or Salesforce CDP (Experience in any one tool is mandatory).

Exposure to MLOps practices and model monitoring pipelines.

Strong proficiency in Python, SQL, and ML frameworks (., scikit-learn, TensorFlow, PyTorch).

Experience with cloud platforms and tools like Azure Data Factory, Databricks, Synapse, Snowflake.

Hands-on experience with NLP techniques and libraries (., spaCy, NLTK, transformers).

Experience deploying GenAI applications and understanding of LLM frameworks.

Familiarity with campaign attribution models, marketing funnels, and retention strategies.

Excellent analytical, communication, and stakeholder management skills.

Preferred Skills:

Prior experience in B2C/D2C industries (., retail, travel & hospitality, e-commerce).

Required Qualification

Bachelor of Computer Applications (.) ,

Job Insights: Important Tips to source better

Please look for immediate joiners only. (Immediate to 15 days)

This is 5 days work from office role in Hyderabad (No Hybrid/ Remote options available)

Relocation is open for this role

Prior experience in B2C/D2C industries (., retail, travel & hospitality, e-commerce). (Please consider these preferred industries)



Budget is open for this role

• Experience

  5 - 10 Years

• No. of Openings

  1

• Education

  B.E, B.Tech

• Role

  Marketing Analytics Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office