Social Media Manager

Impact HR & KM Solutions

a social media manager is a pivotal role responsible for developing, implementing, and managing a company's social media strategy to enhance brand awareness, drive engagement, increase website traffic, and ultimately generate leads and sales.

below is a comprehensive template for a social media & marketing manager job description, which you can customize for your specific organization.

social media manager job description

[company name] is seeking a creative, results-driven, and experienced social media & marketing manager to lead our social media presence and integrate it seamlessly with our broader marketing efforts. the ideal candidate is an expert communicator, an analytical thinker, and stays up-to-date with the latest digital trends and social media best practices.

key responsibilities

1. strategy and planning:

develop, implement, and manage a cohesive and comprehensive social media strategy that aligns with overall business goals and marketing campaigns (to boost visibility, engagement, leads, and sales).

define the most important social media key performance indicators (kpis), setting clear objectives for growth, engagement, and conversion.

conduct thorough market research, competitor analysis, and audience research to inform content, platform choices, and campaign strategy.

2. content management and creation:

oversee, plan, and manage all content across multiple social media platforms, including (but not limited to) facebook, instagram, linkedin, x, tiktok, and youtube.

design, create, curate, and edit engaging multimedia content (text, images, videos, reels, infographics) that reflects the brand's voice and values.

develop and maintain a detailed social media content calendar, scheduling posts to ensure timely and consistent delivery using scheduling tools (., hootsuite, buffer).

3. community management and engagement:

act as the brand's online voice, fostering a strong and loyal online community.

monitor, manage, and respond to social media comments, messages, and mentions in a timely and professional manner, handling both positive and negative feedback with tact.

engage with followers, nurture discussions, and practice social listening to gather valuable customer sentiment and insights.

4. campaign management and advertising:

plan, launch, and manage both organic and paid social media campaigns and advertisements to promote products, services, and content.

manage and track the social media budget, ensuring optimal expenditure and a strong return on investment (roi).

identify, vet, and collaborate with industry professionals and influencers to expand brand reach and create authentic content.

suggest and implement new features, promotions, and competitions to boost brand awareness and engagement.

5. analytics and reporting:

monitor, track, and analyze performance across all social media platforms using analytics tools (., google analytics, native platform insights).

prepare regular reports on social media campaign performance, key metrics (., engagement rates, reach, ctr, conversions), and provide actionable insights and recommendations for strategy optimization.

monitor web traffic metrics and work to optimize for seo and lead generation from social channels.

6. cross-functional collaboration & brand consistency:

collaborate closely with the marketing, sales, design, and content teams to ensure cohesive brand messaging, consistency in tone of voice, and alignment across all marketing and communication channels.

stay up-to-date with current technologies, social media best practices, platform changes (., algorithm shifts), and digital marketing trends.

• Experience

  2 - 4 Years

• No. of Openings

  1

• Education

  B.E [Information Technology], B.Tech [Information Technology], Any Bachelor Degree

• Role

  Social Media Manager

• Industry Type

  Manufacturing / Production / Quality

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery