• develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• plans and executes all web, seo/sem, database marketing, email, social media, and display advertising campaigns.
• designs, builds, and maintains our social media presence.
• contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• measures and reports performance of all digital marketing campaigns and assesses against goals (roi and kpis).
• identifies trends and insights, and optimizes spend and performance based on the insights.
• brainstorms new and creative growth strategies through digital marketing.
• plans, executes, and measures experiments and conversion tests.
• collaborates with internal teams to create landing pages and optimize user experience.
• utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• identifies critical conversion points and drop off points and optimizes user funnels.
• completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• evaluate emerging technologies. provide thought leadership and perspective for adoption where appropriate
• stay up to date with the latest technology and best practice
• manage and oversee various digital marketing channels
• prepare and manage the digital marketing budget
• suggest activities for improving the quality of online content
• oversee and manage all contents, giveaways, and other digital projects.
• prepare accurate reports on our marketing campaign’s overall performance.
Experience
5 - 6 Years
No. of Openings
1
Education
B.E, Any Bachelor Degree, Professional Degree
Role
Digital Marketing Manager
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office