role & responsibilities- develop creative and original copy that aligns with the brand identity and resonates with our target audience.- write clear, concise, and compelling copy for various marketing collateral, including print and digital materials.- collaborate with designers, marketers, and other team members to brainstorm ideas and develop content strategies.- conduct thorough research on industry trends, market insights, and competitor analysis to inform content development.- edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.- optimize content for seo to improve search engine rankings and drive organic traffic.- stay up-to-date with emerging trends, technologies, and best practices in copy writing and digital marketing.- stay up-to-date with the latest social media trends, viral content, and industry best practices- monitor and engage with our online community through comments messages, and feedback- assist with other content-related tasks and projects as needed.