key responsibilities
1. campaign execution and management
content creation: draft and edit marketing collateral, including brochures, email newsletters, website copy, and social media posts.
digital channels: execute online marketing campaigns, including social media management, email marketing blasts, and basic search engine optimization (seo) efforts.
event support: coordinate participation in industry events, trade shows, and seminars, including logistics and material preparation.
advertising: assist in the deployment of paid advertising campaigns (., google ads, social media ads) under the guidance of a manager.
2. market analysis and reporting
performance tracking: monitor and report on the effectiveness of marketing campaigns using relevant metrics (., website traffic, lead generation rates, conversion rates).
market research: conduct basic competitor analysis and industry research to identify trends and new opportunities.
budget support: assist in tracking marketing expenses to ensure campaigns stay within the allocated budget.
3. sales and cross-functional support
lead generation: support the sales team by providing quality marketing leads and follow-up materials.
brand consistency: ensure all external communications and marketing materials align with the company's brand guidelines and tone of voice.
vendor management: liaise with third-party agencies, designers, and printing vendors as needed.