job description :
to work in close association with sales team in the region and ho marketing teams. responsible for driving the entire marketing activity in the region .
- driving sales promotion initiatives for the region in line with the business objectives. implement sales promotion plans and support initiatives.
- all promotional activity- advertising, sales promotion, demo/caravans, new product launches, all sales aid/promotional items, interacting with event agency
- develop appropriate marketing initiatives for existing and new products to address to the business needs in coordination with the ho marketing teams
- exhibition, customer meets, product displays, market mapping, usage segments etc.
- ensure availability of all promotional material.
- map(monthly activity plan)- review and cost control
- ensure capturing of data during marketing activities and report effectiveness check of activities
product launches
market intelligence
- monitor competition activity - new products, pricing, activities of competitors
market research:
- co-ordinate & roll out dip stick market surveys, customer feedback surveys and consolidate data for analysis