Hiring For Public Relation Officer

Impact HR & KM Solutions

a public relations (pr) officer (or pr specialist) is responsible for managing the reputation and public image of a client, company, or organization. their main goal is to build and maintain mutually beneficial relationships between the organization and its various publics (media, customers, investors, and the community). 🤝

🔑 core responsibilities

the pr officer's role is divided between proactive communication, media management, and reactive crisis handling.

1. media relations & outreach

media kit creation: develop and distribute press releases, media kits, newsletters, and briefing materials to journalists and media outlets.

pitching: actively pitch stories and articles to media outlets to secure positive coverage (earned media) for the organization, its products, or its executives.

relationship building: cultivate strong working relationships with key journalists, editors, bloggers, and influencers across various channels.

monitoring: track, analyze, and report on media coverage (print, online, and broadcast) to assess the effectiveness of pr strategies.

2. content & communication strategy

content development: write and edit compelling content for various public platforms, including company websites, blogs, speeches, and internal communications.

messaging: ensure consistent and positive messaging across all public-facing materials, aligning with the brand's identity and strategic goals.

social media pr: manage the organization's public narrative on social media platforms and engage with the online community to enhance reputation.

3. event management & crisis communication

event planning: organize and coordinate public events, press conferences, exhibitions, and media interviews.

crisis management: develop and implement strategies and messages to handle sensitive issues, negative publicity, and public crises effectively to minimize reputational damage.

spokesperson training: prepare and coach senior management and other spokespeople for media appearances.

• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  B.A, B.Pharma, B.Sc

• Role

  Public Relation Officer

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery