VARStreet India Pvt Ltd

Pune, Maharashtra

Responsibilities: 1. Create road map for SEO product and work with teams to prioritize and execute SEO related features for both on -page and Off -page optimization. 2. Undertake detailed market and competition research, Keyword research, site audit and analysis on regular basis to identify gaps and work out activities to improve the SEO rankings. 3. Work with marketing team to drive SEO in content creation and content programming. 4. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords 5. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. 6. Optimize copy and landing pages for search engine marketing 7. Perform ongoing keyword discovery, expansion and optimization 8. Research and implement search engine optimization recommendations 9. Research and analyse competitor advertising links 10. Develop and implement link building strategy 11. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting