Suppose you needed the best paper stationery. Suppose you took that order to the best manufacturer in the country. And suppose you were that firm’s oldest and largest client.
What would you expect from that manufacturer? A product of the highest quality, surely. A fair price. A level of service appropriate to your importance as an old and valued client. Now suppose there were a firm that could offer all that and more. And suppose you discovered only one difference between the new firm and the other. You need be neither old nor large to be its valued client.
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