Overview
IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT.
We are a part of WPP which is formed by Sir Martin Sorrell in 1985. WPP is a 8.68 billion; revenue company with 138,000 employees in 2400 offices across 107 countries. Kantar is WPPs research, insight & consultancy network. Kantar was founded in 1993, is now the worlds fourth largest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries.
