Overview
Job Description:
-Ensure top ranking on all search engines for the top keywords identified
-Analyze, recommend and implement strategies to improve share of organic search traffic
-Ensure all SEO work, both off-page and on-page done is on par with Industry Standards
-Work very closely with teams like PPC, Social Media and Web Analytics to improve SEO efforts
-Keep abreast of new developments in SEO actively. Research, test and propose new approaches to improve search engine ranking
-Have proven track-record of creative optimization and successive gains
-Have strong numerical and analytical skills
-Experience in using various keyword & Online analysis tools like Google Analytics, Webmaster Tool, keyword tool etc.
-Be up-to-date with current SEO trends and learnings
-Be able to multi-task and work independently
-Experience in international projects/languages will be an add-on
-Improve Search Engine Rank through organic SEO
-Manage and maintain keyword lists, including keyword rankings
-Work with copywriters and development team to create content that is relevant to SEO campaigns
-Back link strategy and implementation
-Oversee SEO strategies and recommend site enhancements that maximize ROI and increase rank of organic search listings