Overview

It has been a long and eventful journey of almost a century across 25 countries. Starting in 1908 from a small building in Baroda to its new hi-rise and hi-tech Baroda Corporate Centre in Mumbai, is a saga of vision, enterprise, financial prudence and corporate governance. Qualification : Graduation preferably in Mass Communication/ Journalism area from a recognized University/ Institution. Experience : Minimum 10 years of experience in Public Relations area is mandatory. Role & Responsibility : 1. Planning, Developing and Implementing PR Strategy for the Bank. 2. Media Management - Communicating with colleagues and key spokespeople; - Liasoning with, and answering to enquiries from media, individuals and other organisations, often via telephone and email. - Managing the PR aspect of a potentially critical situation and handling media queries 3. PR Analytics - Collating and analyzing media coverage; - Commissioning market research from PR perspective; - Developing and implementing Dashboard for analysis of the PR performance of the Bank 4. Event Management - Organizing events including press conferences, exhibitions, open days and press tours; - Sourcing and managing speaking and sponsorship opportunities. 5. Content Development - Researching, writing and distributing press releases to targeted media; - Writing and editing in-house magazines, case studies, speeches, articles and annual reports; - Devising and coordinating photo opportunities; - Updating / Modifying / Inputs for information on the Banks website as well as Social Media Channels on need basis. - Any other PR related activities of the Bank as decided by the Bank from time to time. CTC Offered : Compensation package would be around ` 28 lacs per annum.

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