Overview
Marketing executives work closely with other employees such as advertising, market research, production, sales and distribution staff.
They are responsible for:
analysing and investigating price, demand and competition
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing reports
organising events and product exhibitions
monitoring performance
managing campaigns on social media.
Opportunities for promotion are excellent normally into senior marketing roles or related employment areas.
Key skills for marketing executives
Good teamwork skills
Communication skills
Adaptability
Good organisation and planning skills
Creativity
Commercial awareness
Numerical skills
IT skills