Job Summary:
We are seeking a highly skilled PPC (Pay-Per-Click) Expert to join our digital marketing team. The PPC Expert will be responsible for developing, implementing, and optimizing paid advertising campaigns across various platforms to drive targeted traffic, leads, and conversions. The ideal candidate should have a strong understanding of PPC best practices, excellent analytical skills, and a proven track record of delivering results in a fast-paced environment.
Responsibilities:
Develop PPC strategies to achieve marketing objectives and KPIs.
Conduct keyword research and analysis to identify high-performing keywords for targeting.
Create compelling ad copy and design engaging visuals for PPC ads.
Set up, launch, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising platforms.
Monitor campaign performance, analyze key metrics, and optimize campaigns for maximum ROI.
Conduct A/B testing and experiments to improve ad performance and conversion rates.
Manage advertising budgets effectively, ensuring optimal allocation and cost-efficiency.
Stay updated with industry trends, best practices, and algorithm changes in PPC advertising.
Provide regular reports and insights on campaign performance to stakeholders.
Collaborate with other team members, including designers, content creators, and SEO specialists, to align PPC efforts with overall marketing strategies.
Stay abreast of emerging PPC platforms and opportunities for expansion.
Requirements:
Bachelor's degree in Marketing.
Minimum of 2 years in managing PPC campaigns.
Expertise in Google Ads and Google Analytics is essential
Strong analytical skills
Excellent written and verbal communication skills
Knowledge of SEO principles
Experience - Minnimum 2 Years
Timings - 9:30AM to 6:30PM
Experience : 2 - 3 Years
No. of Openings : 1
Education : Diploma, Any Bachelor Degree, M.B.A/PGDM, M.Com
Role : PPC Expert
Industry Type : IT-Hardware & Networking / IT-Software / Software Services
Gender : [ Male / Female ]
Job Country : India