Marketing (Mass Media) (1-3 years)

Impact HR & KM Solutions

Responsibilities:

- Develop and implement comprehensive mass media

strategies aligned with marketing objectives.

- Collaborate with cross-functional teams to create impactful

campaigns integrating TV, radio, print, and digital media.

- Coordinate media planning, negotiate contracts, and

manage budgets for various advertising channels.

- Analyze market trends and audience behavior to optimize

campaign performance and ROI.

- Monitor and report on campaign metrics, providing insights

and recommendations for improvements.

- Cultivate and maintain relationships with media vendors,

agencies, and partners.

- Stay updated with industry trends, emerging technologies,

and new media opportunities.

Requirements:

- Bachelors degree in Marketing, Advertising,

Communications, or related field.

- Proven experience of 2 years in developing and executing

mass media campaigns.

- Proficiency in media planning tools, analytics platforms, and

CRM software.

- Strong negotiation, analytical, and problem-solving skills.

- Excellent communication, presentation, and interpersonal

abilities.

- Ability to thrive in a fast-paced, deadline-driven

environment.

Experience : 1 - 3 Years

No. of Openings : 1

Education : Diploma, Advanced/Higher Diploma, Professional Degree, Any Bachelor Degree, B.A, B.B.A, B.Com

Role : Marketing Executive

Industry Type : Engineering / Cement / Metals

Gender : [ Male / Female ]

Job Country : India